Joe Schroeder is the Master of Social Media,
yet he's never used the internet to build his business.
How can he call himself a 'master'?
A 'master' is not a 'master' because he has the most students.
He is a 'master' because he has taught most of the masters.
It all boils down to this one point......
The game is to convert lurkers and strangers into fans
and convert those fans into paid, monthly partners.
Take notes....this is a keeper call.
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